Hi Everyone!
Sorry for not having any recent posts. I was on a little vaca with my family, to the most unnatural place on earth. Las Vegas! It was so fun though! I loved being warm and outside by the pool for the for the first time in months. How sad is that, since it is nearly June? Well back to rainy reality.............
So you want to know about mascara? I'll be completely honest: a good natural mascara is hard to find. I went through several on my quest to find what is often referred to as the holy grail of mascaras. The first gave me length, but no volume and couldn’t hold a curl to save its life. It also completely disappeared by the end of the day. As in, poof! I was no longer wearing mascara. The second was more like a lash tint. The third was goopy and dry. Like Goldilocks and her quest for the perfect bed, I couldn't find one that was just right.
Let me preface this review by telling you that natural mascaras have difficulty competing with synthetic versions. It takes a lot of chemicals to deliver the kind of results that you would find with something like Diorshow. I am willing to sacrifice a little when it comes to using a healthier mascara option, but I don't feel like I have to with Real Purity. I have to say that for a natural mascara, Real Purity is as close to performing like a standard mascara that I have found. I have very straight, long, fine lashes that are hard to curl. I also have had a longtime love affair with my eyelash curler. I have about 10 Shu Uemura leftover curlers that I can’t seem to throw out. Mascara with curled eyelashes is the one thing that I pretty much always do before leaving the house. I don’t feel “done” without this step, so I was sad when the all the natural mascaras made my curly eyelashes droop back to their former straight, sad state.I also demand a lot from my mascara, no flaking, no running, volume, length and super black color. My past favorite mascara was L’Oreal Voluminous, and I used it for years. I always came back to it, but I also loved Lancome Hypnose and Diorshow for a tube or six. I also liked to layer different brands. So I think you are getting the picture that I obviously have never gone with the “natural mascara” look. I want ‘em big and borderline false looking, but not like spider legs!
So my new lash lovely is Real Purity mascara. It is cheaper and better performing than the Jane Iredale Longest Lash ($34) that I used at first. It also holds a curl! I couldn’t believe it. Totally made my day. It is definitely the best natural mascara I have found, offering both volume and length. It is a bit drier in consistency so it doesn’t take 5 minutes to dry like others I used. It is also extremely buildable without clumping. It doesn’t flake and it lasts all day long. It will smudge if you have a creamy or greasy eye cream, or if you have oily eyelids. So you could dust your under eye area with powder though, to make sure it stays put. It is pretty easy to wash off, either with makeup remover or face cleanser. It doesn’t have any nasty chemicals in it either. It holds up pretty well to sweat and rain (oh, Seattle how I love you) unless you start touching or rubbing your eyes.
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| Natural Mascara is more gentle to your eyes and lashes. It might not get you this.... but they will be fuller and longer in the long run |
I love to layer it over my Jane Iredale Lash Primer $15 (also of clean ingredients and yummy, natural vanilla smell). It gives pretty much the same effect as my previous mascaras. I still have some of my Jane Iredale Longest Lash left over so I layered it over the Real Purity, and WOW!! Seriously pretty peepers: long and feathery and black. I don’t know if I would repeatedly buy both because $50 is a little crazy on mascara, even for me, but hey, to each their own.
I purchased mine from Natural Joy Beauty for $11 with an E-coupon (I LOVE this store and Joy is so very sweet). It usually costs about $13. So it’s still a good value even at full price, but a little more than drugstore brands.
So go ahead and lash out,
❤ Eco Belle Elle
The once over……….........
I’m bidding a (not-so-fond) farewell to: Loreal Voluminous (4), Diorshow (7) and Lancome Hypnose (4)
Eco Belle Elle product pick: Real Purity Mascara
Color tried: Black
Gonna lighten your bank account: $13
Cheers to: Volume, Length, Curl! Buildable with no smudging or flaking
Jeers to: This is super petty, but the sad packaging, so generic and plain. I actually broke the lid the second time I used it thinking it had to “click” to be closed and had to glue it back together. That was just me being nitpicky though. Like people, it’s the inside that counts.
Shop 'til you drop?: I would definitely buy this again, in fact I am getting a spare
Can't wait to try: Pretty happy with the one mascara
EWG score: 2 excellent! No parabens or icky stuff!
Ingredients Purified Water, Beeswax, Kosher Vegetable Glycerin, Candellila, Cellulose, Pure Plant Extracts, Iron Oxide
Company low down:
Founded in 1986 by Virginia Easterling and now run by her son, a naturopathic doctor (president & CEO). It is one of the older natural and environmentally conscious makeup companies out there.
